Certified Financial Planner (CFP)

Certified Life-Centered Planner (LCP)

​​FAA Certified Training Professional (FCTP)

Certified Result Coach

Licensed Financial Planner, CMSRL, Securities Commission of MalaysiaDirector and Co-founder of Coreplus Advisory Sdn Bhd.  

Lim Hooi Hooi has more than 19 year experience in the financial services profession. She strongly believes that financial education plays an important role in improving financial behaviour & financial well-being of individuals. As a Certified Results Coach, she has successfully coached numerous clients in their financial life planning journey.


She has helped many clients from all walks of life to take charge of their finances. This is done through customizing and tailoring her advice frameworks specifically to individual client's needs. With partners, she continues to provide comprehensive financial planning solutions to clients, covers all aspects of personal financial planning to achieve individual’s life goals.


Lim Hooi Hooi is currently the panel speaker of Financial Planning Association of Malaysia and she is a frequent guest speaker and presenter at radio stations, such AiFM, BFM Radio FB Live Webinars, Unilifesity Online Learning Platform etc. She also conducts various financial planning related workshops, webinars & training courses for NGOs, SMEs and universities students.


At the same time, she is passionate in youth development works via her active youth NGOs’ involvements. She was Past President, Year 2011; the Strategic Planning Committee Chairperson, Year 2018-2019 of JCI Petaling Jaya; JCI Malaysia Senate Board Director, Year 2018- 2019.


Has your money set you free…

or imprisoned you?

What is Your “Return on Life™?” 

Let's have a chat   

The majority of the financial services industry focuses on performance, otherwise known as ROI or return on investment. We believe, having enough money isn’t enough.  Most importantly, are you getting the best life possible from the money you have? With our clients, we use a much more effective approach called Return on Life™. The result of this ROL-centered approach is that our clients are able to live the best lives possible given the money they have.

With ROL, you don’t give up the best of life or the best parts of yourself just to accumulate money. The money is there to serve you, not vice versa. We help you identify own definition of success, rather than dictating what that should mean to you. Return On Life (ROL) puts the focus on what is important to you to accomplish. From there, we help you by managing your assets in a way that improves your life and provides peace of mind and confidence.


The ROL Index asks you to assess 10 aspects of your life that relate to whether or not you are making progress in three key areas: Well-Being, Progress, and Freedom.

Based on your responses, the ROL Index creates a measure of your life satisfaction, identify areas where you can use your money more effectively to make things better and, importantly, celebrate the areas where you've made progress.

We invite you to click on the link below and take 5 minutes to complete the ROL Index and receive your FREE personalized report. You might be surprised by the results!


Return on life 



The Fiscalosophy tool asks you to think about your perspectives on money. Where did these perspectives come from? Do you and your loved one share similar views? How are your experiences with money shaping your financial plan?

ROL Index helps you measure your life satisfaction in three key areas: Well-Being, Progress, and Freedom to determine if you are getting the best life possible with the money you have.

Based on your responses, the ROL Index creates a measure of your life satisfaction. The results will have a profound effect on how you think about your financial planning and your life.

The $Lifeline tool will prepare you financially for life’s big transitions. Using this tool, we can help you and your loved one plot out major events in a unique, visual way that will show you where you’re headed and make it easier to sync up your financial plan with your life.